100684 | FRANCE. La Baule Automobile silver Award Medal.

100684 | FRANCE. Silver Award Medal. Issued circa 1930 for the Auto Show at La Baule (50mm, 55.59 g, 12h). By H. Demey.

 

Antique car left, with driver and two attendants, each wearing tricorne hat / CONCOURS D'ELÉGANCE / AUTOMOBILE / LA BAULE in three lines and set upon cartouche; leaves and rising sun behind. Edge: ARGENT «2 hallmarks».

 

Cf. iNumis (December 2014), lot 279 (for a dated issue to 1930). Choice About Uncirculated Lightly cleaned, steel gray surfaces. A very rare and interesting Art Deco automobile medal.

 

An annual auto show with a flair for fashion, the concours d'élégance en automobile takes place in La Baule on the western coast of France. This year's show, to be held on 14 August, will be its 91st, and, as can be seen in the advertisement, continues to evoke the same Art Deco theme which this early award medal also evokes.

 

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